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Press Clippings

Sunday Telegraph
Stella Magazine
Exercise of the Week
Kathryn Freeland, Managing Director of Absolute Fitness provides the "Exercise of the Week" every Sunday for the whole of 2006, 2007 and 2008

Boots Health & Beauty Magazine
Expert
Kathryn Freeland, managing director of Absolute Fitness joins the team of experts for Boots' new look health and beauty magazine. Kathryn features as the regular expert on all fitness related issues.

Somerfield Magazine
'What's in your Fridge'
Kathryn Freeland, managing director of Absolute Fitness now features as the Fitness and Diet expert in Somerfield Magazine.

Look Magazine
The Lifestyle Consultancy
Fitness & Food
Kathryn Freeland, managing director of Absolute Fitness features as the Fitness & Food expert in every issue of Look Magazine, the newly launched high street fashion and celebrity weekly.


Daily Mail
Weekend Magazine
Kathryn Freeland, managing director of Absolute Fitness will be advising readers on the best ways to get in shape in preparation for the various holiday periods throughout the year, starting with a pre-ski fitness guide.



Evening Standard
London's top ten trainers
KATHRYN FREELAND
Who are her clients? Everyone from busy professionals to Cate Blanchett and Samantha Morton.
What is she like? Realistic and practical (shows you the sort of exercises you can work into your day) but seriously tough
How much pain? As much as the client can take without putting them off. "Everyone is different," says Kathryn. "Some people love pain, but some you'll never see again if you cause them pain. I have to work out, quickly, which is which."
Most likely to: get you outside to get some fresh air and daylight as well as exercise. She's hugely into fitness being a skill people need to acquire for life, rather than something you do as an occasional binge.
Least likely to: be patronising. "Fitness isn't some sort of elite club," she says, "it's something for everyone to do in whatever way suits them."
Signature: Core and balance work combined with outdoor fitness - lunges in the park and press-ups against the park bench.
Waiting list? No ("that's not what I'm about; it sounds arrogant"). She's fully booked but can juggle clients among her able team of trainers.
Where and how much? Central London - she travels to you, rather than vice versa.

The London Magazine
2008
Trainer Spotting
"They're expensive, demanding and on every celeb's speed-dial". Absolute Fitness managing director Kathryn Freeland features in this comprehensive list of London's leading personal trainers.

Boots Health & Beauty Magazine
September/October 2008
Expert
20 ways to supercharge your wellbeing
Number 17... Kick up the leaves
'Exercising outdoors - even if it's cold and dark - not only makes you feel better, it can actually burn more calories than slaving away on the treadmill,' says fitness expert Kathryn Freeland. 'Try doing some of your warm-up at home, so you look forward to the fresh air, instead of dreading it.'

Harper's Bazaar
Bazaar at Work
Work it Out
October 2008

If you want to keep fit but are very short of time, try these versatile ideas for squeezing exercise into your 9-5 routine - Lunchtime Workouts - The Absolute Fitness personal trainers have put together a programme specially for Bazaar at Work readers. They'll collect you from your office, give you a 45-minutre body blitz (in the gym, the local park or at your office), and have you back at your desk within an hour.

The Independent
23 September 2008
Fitness for Life
A healthy life is a few steps away

The Independent takes a close look at what we need to do to live longer and feel more positive, as Kathryn Freeland, managing director of Absolute Fitness explains the reasons why we have to include exercise in our daily routine and the many ways of including it.

Heaver Magazine
Autumn 2008
The Me Team

Ever wondered how some people manage to look ridiculously fabulous amidst such a busy schedule? How do they find the time to sweat it out in the gym, perfect their downward dog or get a decent back rub? With home visits from a finely edited army of pamperers and fitness gurus, of course. India (never-say-no-to-a-massage) Rowe went in search of her very own dream team...
When I booked my home session with Kathryn Freeland, fitness pundit,celebrity trainer, and managing director of Absolute Fitness, I have to admit I was excited and just a teensy bit scared. I was about to get a taster of what all her finely honed celebrity clients get but
I was anxious at just how hard I was going to have to work at it. Yes, I did sweat and pant (a lot), and no, I didn’t know how much more my poor muscles could take of boxing whilst holding weights (great for the bingo wings apparently!) but you know what? It was all extremely fun! Kathryn has that special knack for making what we simply can’t push ourselves to do on our own, into something enjoyable. Whether you want to tone wobbly bits behind closed doors or leap and bound around your local park or common, then Battersea-based Kathryn or a member of her team of top personal trainers are only a phone call away...

Child of London Magazine
September/October 2008
Sensible Eating
Kathryn Freeland, managing director of Absolute Fitness gives advice on how to eat sensibly and healthily without having to make your diet boring.

Sunday Mirror
3rd August 2008
Bingo Wings
Kathryn Freeland, managing director of Absolute Fitness suggests several exercises to tone your triceps.

Instyle
August 2008
Secrets of Ageless Style
Look fabulous at any age
A-list experts reveal their style tricks whatever your decade... Kathyrn Freeland offers expert advice on how to stay in great hape in your 40s

Boots Health & Beauty Magazine
July/August 2008
Expert
Beach Body Tips - 3 ways to tone up
Your holiday's looming and you have a bikini to show off... Kathryn Freeland, managing director of Absolute Fitness whips you into shape guiding you on what to do before you go, while you're away and when you're back.

Boots Health & Beauty Magazine
July/August 2008
Fitness Special
Be a Sports Star
Kathryn Freeland, managing dircetor of Absolute Fitness reveals the benefits of Rowing, Boxing, Synchronized Swimming and Volleyball and shows how they can be adapted to suit you.

Daily Mail
WEEKEND Magazine
26th July 2008
The WEEKEND Guide to looking good on holiday
At 63, Helen Mirren proves it's never too late to look great in a bikini. Fitness guru Kathryn Freeland shows you some easy exercises to get in shape.

Kathryn, managing director of Absolute Fitness guides the readers through a number of the most effective exercises suitable for men and women, covering your legs, arms, bottom and stomach. The exercises range from 'compass lunges' and 'tree squats' for your legs, 'forearm press-ups' and 'rows' for your arms, 'hill sprints' and 'backward lunges' for your bum, to 'double crunches' and 'heel touches' for your stomach. WIth 16 exercises in total there is room for plenty of variation.

Kathryn advises you to commit 30-60 minutes, three to five times per week, and if weight loss is part of your goals then add in 30-40 minutes of cardiovascular exercise as well.

NetDoctor.co.uk
July 2008
How to get fit: walking for beginners
Celebrity personal trainer Kathryn Freeland gives a step by step six-week plan on how to get fit by walking and enjoying the great outdoors.
The article can be found at the url below
Click here to read the article

Shape
July 2008
Kathryn Freeland comments on ways to lighten up and how to get rid of those few pounds of weight.

Now - Celebrity Health & Fitness
June 2008
Kathryn Freeland, managing director of Absolute Fitness recommends the best equipment to use at home for the most effective workout.

The Mirror
25th June 2008
Your Life: FITNESS
Who really has the time to look like a celebrity?
Kathryn Freeland, managing director of Absolute Fitness points out that actually copying a celebrity's workout regime wouldn't be the best thing to do and that getting and staying in good shape is something achieveable by everyone.

UK Metro
11th June 2008
Absolute Fitness receive coverage of their 'Fabulous Father's Day gift from Absolute Fitness'.

Zest
Bikini Special
June 2008
Zest feature Kathryn Freeland, managing director of Absolute Fitness in their '6 week bikini blitz' as part of the Bikini Body Special. Kathryn defines her Arm Toner exercise as one of the exercises hand-picked by top celebrity trainers.

NetDoctor.co.uk
Now you’ve quit, time to get fit
March 2008
Celebrity personal trainer Kathryn Freeland shares her top tips on how to start exercising after years of smoking.
Click here to read the article

Thomson Holidays Magazine
February 2008
Kathryn Freeland advises readers on simple ways to get in shape for their holidays.

Woman's Own
25th February 2008
Kathryn Freeland features as an expert for this popular woman's weekly magazine.

Red Magazine
Red Health
February 2008
Kathryn Freeland, managing director of Absolute Fitness points out 10 ways to burn more fat fast

Child of Wimbledon Magazine
Motivation for Kids and Adults
January/February 2008
Kathryn Freeland advises readers on ways to get motivated throughout 2008 and lists 8 key ideas for getting in shape.

The Sunday Telegraph
Stella Magazine
6th/13th January 2008
For Stella Magazine's 2-week fitness plan to kick off 2008, Kathryn Freeland, managing director of Absolute Fitness provides tips on how to increase fitness and lose flab, helping you look forward to a lighter, more energetic 2008.

Harper's Bazaar
January 2008
Bazaar Beauty - Naked ambition, the ultimate body guide to getting the figure you really want
The Stomach - Kathryn Freeland, founder of Absolute Fitness helps Harper's Bazaar Emily Butselaar tackle her tummy troubles with a personal training regime.

London Lite
26th November 2007
Health, Beauty and Fitness
Improve your performance on the piste.....
Kathryn Freeland, managing director of Absolute Fitness features as the expert on outdoor training to get in shape for your skiing holiday.

Evening Standard
20th November 2007
Health & Fitness
Exercise Diaries
Three busy professionals try and meet the recommended half an hour's exercise a day, five days a week each urged on by a different personal trainer. Kathryn Freeland, managing director of Absolute Fitness puts on of the three through her paces.

The Good Life Supplement
Johnson Press Plc
20th October 2007
Absolute Fitness personal trainer Ed Beesley advises readers on why it's never too late to start exercising.

Yours Magazine
October 2007
Change your Life
Kathryn Freeland, managing director of Absolute Fitness advises readers on '6 ways to get fit at 50+'.

you & your wedding
July/August 2007
Shape up like the Stars
You and Your Wedding magazine uncover the A-list's top weight loss secrets to help you look good and feel great on your wedding day. Kathryn Freeland, Managing Director of Absolute Fitness advises on yoga, kickboxing, free-weights and personal training.

The Sunday Telegraph
June 2007
50 Ways to get fit for Summer.
16-page supplement full of ideas and exercises to help you on your way to being in shape for the summer. The exercises throughout the supplement were provided by personal trainer Kathryn Freeland, founder and Managing Director of Absolute Fitness. Video demonstrations of all the featured exercises can be found at www.telegraph.co.uk/health

Evening Standard
May 2007
20 ways to get fit while you work
Kathryn Freeland, Managing Director of Absolute Fitness details a number of exercises and ideas to help you avoid becoming a 'desk potato' from all those hours in the office.

London Lite
17 April 2007
The Lite guy guide to... finishing the Marathon
Kathryn Freeland, managing director of Absolute Fitness gives last minute tips to ensure you cross that finish line.

InStyle
April 2007
16 ways to get fitter faster
'Want to step out of your fitness confort zone? We asked the pros who kick-start the celebs for their latest rev-up tips.' Kathryn Freeland, celebrity personal trainer and managing director of Absolute Fitness advises readers on the best exercises to boost their workouts.

Healthy Magazine
April 2007
10 ways to check you're healthy
'Health MOTs can be expensive, but luckily there are easier and cheaper ways to keep an eye on your health at home.' Kathryn Freeland managing director of Absolute Fitness advises on the importance of regular exercise in improving flexibility and using simple exercises such as press-ups to gauge strength.

Time Out
Health & Fitness 2007
Trainers & Studios
Absolute Fitness heads up the Personal Training section of Time Out's magazine format 2007 guide to Health and Fitness. 'Absolute Fitness has been providing mobile personal training since 1997 and has a fully committed team on hand to whip you into shape. Home, office or park visits are tailored to your fitness goals. They also offer a range of structured programmes for brides, grooms or those who simply want to get into shape for a skiing holiday. The 'New Year All Year' programme (£1,725) comprises sessions staggered from January to December to help you beat the couch potato within.'

Mayfair Times
January 2007
Health and Beauty
Up close and personal
Stop hauling yourself to a gym at the end of a hard day - send for a personal trainer who will come to you and make sure you work out properly. Lucy Denyer reports on her personal training session with Kathryn Freeland, managing director of Absolute Fitness.

Mother and Baby
February 2007
Back in Shape Special
Beat those post-baby wobbly bits
Kathryn Freeland, managing director of Absolute Fitness provides the exercises and stretches for this post-natal special issue.

SHE
February 2007
Choose the Right Gym Kit
Kathryn Freeland, founder of Absolute Fitness and trainer to Cate Blanchett and Samantha Morton advises on the latest gym kit to help kick start your fitness programme.

Woman and Home
January 2007
21 best ways to make a fresh start to 2007... Hire a personal trainer with Absolute Fitness!

Evening Standard
9th January 2007
Life & Culture: Health
Fit for the Future
How will you keep fit this year? If you want a challenge, there are demanding new regimes in town. The ES offers seven great new ideas for 2007. Kathryn Freeland, managing director of Absolute Fitness advises readers on the benefits of 'Pretox Exercising'.

Evening Standard
19th December 2006
Life & Culture: Health and Fitness
Not so bleak midwinter
Is it possible to get through Christmas without ending up bloated, hungover and pounds heavier? Yes, with some brisk outdoor exercise and some clever planning.
Kathryn Freeland, managing director of Absolute Fitness advises how to get you and your family outside. "Outdoors, you have to concentrate more on balance and coordination than you do in the gym," says Kathryn, "so the exercise is more functional for your body - as well as lifting your spirits."

Healthy Magazine
December 2006
Going for Gold
The cold weather is no excuse for cutting back on exercise.
Kathryn Freeland, managing director of Absolute Fitness advises on how to get fit before skiing and describes the benefits of skiing as a cardiovascular exercise and a great way to tone the body.

Mother & Baby
December 2006
Your Pregnancy
Some natural remedies that can help with pregnancy niggles...
Kathryn Freeland, managing director of Absolute Fitness offers natural treatments for problems such as morning sickness, heartburn, swollen ankles, insomnia and constipation.

Boots Health & Beauty Magazine
November 2006
Get Motivated/Seasonal Solutions
Your total Christmas energy makeover
Kathryn Freeland, managing director of Absolute Fitness advises on how to ensure that the cold, dark winter days don't keep you feeling chilly and sluggish. Kathryn offers simple ideas for keeping those energy levels up.

Woman's Own
December 2006
Festive Fitness - Slim while you shop
Too busy to exercise? Well, you'll be pleased to know that rushing round searching for Christmas presents could help you burn off the pounds! Kathryn Freeland, managing director of Absolute Fitness advises readers the benefits of simple ideas such as power walking, ditching the car, and carrying your shopping!

Woman & Home
November 2006
Flu Fighters
Kathryn Freeland, managing director of Absolute Fitness offers advice on how to arm yourself against colds and flu, through the benefits of exercise in maintaining the strength of our immune system.

Company
November 2006
Gym won't fix it?
Company Magazine looks at whether tweaking your eating and exercise routines can make a big difference to results. 3 Company readers have their diet and exercise routines analysed... Kathryn Freeland, managing director of Absolute Fitness provides the expert analysis for the readers' exercise routines.

London Sport (LS Magazine)
London's Guide - Well Being
Absolute Fitness is listed in each issue under 'Personal Trainers'

Brides
November/December 2006
The Buff Bride's Workout
Get in shape for your wedding with Brides Magazine's guide to the latest A-List fitness trends. Kathryn Freeland, managing director of Absolute Fitness gives her top three exercises for brides.

Good Housekeeping
September 2006
Be healthy at any age
Kathryn Freeland, managing director of Absolute Fitness offers advice on rebuilding fitness levels for those in their 50s.

Your Body Magazine
August/September 2006
Walking to Fitness
Put on your walking shoes, head out the door and you'll soon reap the benefits. Here is some advice on walking the path to fitness. Kathryn Freeland, managing director of Absolute Fitness and celebrity personal trainer advises readers on the benefits of one of the cheapest and best ways to get back into shape, walking.

Tesco Healthy Living Magazine
Autumn Issue
Body Combat

GQ Magazine
August 2006
47 ways......

Runners World
August 2006
Warmups Training Q&A
Absolute Fitness personal trainer Ed Beesley advises a reader on training preparation for a marathon followed by an Olympic distance triathlon three months later.

Zest Magazine
August 2006
Beach Bodies
Kathryn Freeland, managing director of Absolute Fitness gives advice on how to get the ‘Sports Body’ of Evangeline Lilly

Red Magazine
June 2006
Summer Body Special
The change-your-shape-now body plan
Kathryn Freeland, Managing Director of Absolute Fitness creates a specially designed programme over ten pages of Red Magazine's June 2006 issue. The month long programme focuses on all you would need to whip your body into shape with a comprehensive diet, nutrition and exercise plan.

Healthy Magazine
May/June 2006
Hop, Skip and Jump!
Reconnect with your child and make fitness fun and exercise ideas you probably last tried in the playground!
Kathryn Freeland, Managing Director of Absolute Fitness takes the reader through several simple yet effective ways to avoid limiting our efforts at getting fit to visiting the gym or local swimming baths. Kathryn emphasises the importance of avoiding tedium and ensuring that our exercise routines are as fun as possible as we reconnect with our inner child.

Junior Magazine
May 2006
Beauty, Grooming and Fitness
Absolute Fitness gets listed as 'a favourite of Cate Blanchett, Claudia Winkleman and Koo Stark, who have all used its trainers to get back in shape.'

EVE
April 2006
Are you fit enough for your holiday?
Riding across the desert
'Cycle to work and walk every weekend for three months before the trip,' advises Kathryn Freeland from Absolute Fitness. 'If you wear heels a lost, stretch your calves so that your foot sits in the stirrup with the heel down: practise standing on the balls of your feet, then lowering your heels slowly, holding for 30 seconds.'

Harper's Bazaar
April 2006
Health - Hit or Myth?
MYTH Sit ups are the secret to a flat stomach.
FACT 'It's not the case that the more crunches you do, the flatter your stomach will be. There are three different sets of stomach muscles, so target each one with a separate exercise,' says Kathyn Freeland, founder of Absolute Fitness... 'If you don't, you'll end up with that little roll of fat around your waist,' she says.

Runner's World
April 2006
Training Q&A
Q. Is there a correct way to run downhill? I want to use the gradient to run fast but I feel out of control.
Ed Beesley, Personal Trainer at Absolute Fitness explains to Runner's World readers the importance of body position and foot speed, gravity, cadence and the overall value of downhill running as part of a foundation for speed work.

ITV Lunchtime News
7/02/06
Kathryn Freeland, founder of Absolute Fitness appeared on the ITV Lunchtime News to discuss the role of exercise and nutrition as opposed to surgery, for effective weight loss.


A-List Trainer
"Exclusive Interviews with the World's Top Celebrity Trainers" by Wiley Exercise Systems.

Kathryn Freeland, founder of Absolute Fitness appears in 'The Success Team' of the 9 Top Celebrity Trainers of the World.

Runner's World
February 2006
Training Q&A
Q. Many training schedules seem to be for people with sedentary jobs, I'm a landscape gardener and often clock up 50 miles a week walking behind a lawnmower. When the schedule tells me to do a 10-miler, how do I relate this to my occupation?

A. The basic rule is that if you are training for a specific event, such as running a marathon, you need to train for it specifically, by running.You may feel fit from walking long distances, but you still need to build up your running gradually. This will condition your body to run and reduce the risk of injury. Walking doesn't stimulate your cardiovascular system in the same way as running. If you feel you need more of a challenge, do some low-impact cross-training such as swimming, cycling or rowing and some strengthening exercises for the core upper-body and legs. Do not increase the amount of running outside of your programme. - Kathryn Freeland, personal trainer and managing director, Absolute Fitness.

Health & Fitness Magazine
February 2006
The Really Useful Gym Guide
Striking a balance: 'To be balanced and productive, a training programme should include a core base of aerobic activity interspersed with strength and flexibility work,' says Kathryn Freeland, Cate Blanchett's personal trainer and founder of Absolute Fitness. 'Don't limit yourself to one exercise,' says Freeland. 'If you want to get fitter and lose weight, you'll get better results by mixing up different exercises, rather than spending hours on the same machine.'

Maximising health benefits: 'Results come with hard work, so make every rep count. If your goal is to develop long, lean muscles and build strength not bulk, go to three to four sets of 20 reps,' says Freeland.

'A lot of exercisers think they can get a flat tummy just by doing crunches, but you need to get rid of the fat first with plenty of cardio work - running, swimming, cycling and so on.' Kathryn Freeland (celebrity trainer and founder of Absolute Fitness)

Fitness and Health Issues
Independence Educational Publishers (Cambridge)
Absolute Fitness provided articles on 'Motivation' and 'Benefits of Exercise'

Harpers & Queen
January 2006
Beauty, Body Works – The Arms
The beauty of a six-week course with Kathryn Freeland, founder of Absolute Fitness, is that it’s totally tailored. It’s a modern take on personal training, where the focus is on the details, from what keeps you motivated to what snacks you eat… ‘For that feminine, sculpted look, you need to avoid heavy weights,’ Kathryn says. The sessions were gruelling but her motivational techniques encouraged me to work to my full extent, rather than just throwing in the towel at the first opportunity as I usually do…Kathryn has been invaluable in creating a personalised, effective and achievable goal.

Zest Magazine
December 2005
Zest Fitness – 2-minute move
For a sculpted back and fantastic posture, try this move from Kathryn Freeland, Cate Blanchett’s personal trainer and founder of Absolute Fitness. From a standing position, feet hip-width apart and knees soft, and with two bottles of water in each hand, hold your arms out straight in front of you at shoulder height… .

Evening Standard
November 2005
Get out and Exercise
“Try adjusting your exercise routine in winter so you go out in the morning or at lunchtime to take advantage of the daylight,” says Kathryn Freeland who runs Absolute Fitness, a mobile personal training company. . “Exercising outside in the cold makes you burn more calories in order to keep your body warm…Try to stick to doing a regular amount of exercise – I would recommend three to five hours a week., depending on what suits your body and lifestyle.”

Harpers & Queen
September 2005
On the Go
Kathryn Freeland of Absolute Fitness has these everyday toning tips. . ‘The backs of the arms are hard to target, but this works: in the car, place hands either side of the steering wheel and squeeze arms together, keeping your shoulders relaxed.’

. ‘When you’re on the telephone, stand on one leg; slowly bend the weight-bearing leg at the knee, and hold for as long as you can.’ This is great for toning the bottom.

To target the bicep, carry bags on your forearm with your palm facing up. ‘To make it more intense, keep the bicep tense.’….Taking deep breaths increases your lung capacity, as well as having a calming effect.

London Magazine
July 2005
Fitness News
Do more than 20 sit-ups and they are ineffective,’ says Kathyrn Freeland of Absolute Fitness. ‘Combine them with a lower-abdominal exercise, such as . “the plank”. Lying on your stomach, come up on elbows and toes, so that your whole body is in a straight line, elbows underneath the shoulders. Pull stomach to spine and hold for 15 to 60 seconds.

Red Magazine
July 2005
Total Makeover
Julia has lost a whopping 1st 3lb and an amazing 6.7% body fat. She hit a plateau in May, but beat it with trainer Kathryn Freeland’s gruelling minute-long sprints during her thrice-weekly exercise sessions. She also cut back on desserts, chocolate and booze. Just look at the results!

Harpers & Queen
June 2005
Raise the Tone
A regular workout will provide the essentials – a flatter stomach, leaner thighs – but, when it comes to baring almost all on the beach, it’s precision toning that can make the real difference. We asked Kathryn Freeland, fitness trainer and founder of Absolute Fitness, for her choice of exercises that work specific problem areas – a pad of flesh above the knee, or less-than-perfectly toned upper arms – to create the ultimate beach-body spot check. Exercises include the plie, tricep triangles, calf raises, chest flye, chest row, lateral raise, the superman, the bridge, the wall squat

Red Magazine
May 2005
Total Makeover - Julia’s 5 eating commandments
1. Eat regularly - Julia was eating too late… and finished with ice cream. As she wants to eat with her husband she should have a snack at 6pm so she eats less later.

2. Get organised – Shopping for good food regularly means she has ingredients handy to whip up a fast, healthy dinner even when she gets home late.

3. Snack smart – Julia spends long hours on set where tea and biscuits are get-through-the-day staples. Healthy snacks will help her say no (fruit, nuts, yoghurt).

4. Have clever takeaways – Time preparing food is not always realistic. Poached salmon sandwiches, soup and a whole grain roll or sushi are all healthy lunch options.

5. Indulge in style – Nothing is off limits says Kathryn because deprivation breeds resentment and binging.

Harpers & Queen
May 2005
Elegantly Waisted
According to Kathryn Freeland, the real secret to toning the tummy Is exercising all four of the muscle groups rather than doing endless sit-ups that only target the six-pack muscles. ‘I often see people doing 200 sit-ups a day and still wondering why they don’t have that sculpted stomach’ says Kathryn. ‘It’s a complete myth that the more sit-ups you do, the better – toning the stomach is about the quality of the exercise and not the quantity.’ …These exercises will define and firm the stomach but, if you still have that little tyre around the midriff, you will need to do some cardiovascular exercise, too. Try running, cycling or swimming.

Red Magazine
April 2005
Total Makeover
Julia’s Five Workout Commandments. ‘Get out more, exercising outside burns more fat, and it’s more interesting than the gym. Stop and start for faster weight loss, try interval training and doing strength work such as press-ups between bursts of jogging is the ultimate fat burning combo. Use your body (as it’s the best weight around) ie doing 16 lunges on each leg for an intense workout. Motivation flagging is especially high with bad weather – but once you have talked yourself into it you will feel fabulous after. Kathryn’s six times a week prescription is tough but essential for losing 2st in the next six months.

InStyle Magazine
April 2005
De-stress for Success
Power-walking gives you a sense of freedom – you can work out at your own pace, without the distractions of the gym.

You & Your Wedding
March-April 2005
Honeymoon Shape-up
“I wanted to tone up and look good in my bikini on honeymoon” says Sam. “Because someone was coming to the house at a set time, I couldn’t get out of it! It was hard work, but fun”. Kathryn devised a cardiovascular exercise, toning and nutrition programme for Sam (to suit her wedding dress). A typical workout would start with a jog round the local part, followed by some boxing, which Sam found great for de-stressing, and abdominal exercises, then it would be back to the house for some stretching and postural exercises to strengthen Sam’s back, chest and abdominals.

London Magazine
March 2005
Fitness News
The forearm is the new erogenous zone...For fab forearms, Kathryn Freeland of Absolute Fitness advises bicep curls with weights. Keeping the elbows still, move the forearm slowly with a quarter twist all the way up and all the way down.

Icircle.com
March 2005
Celebrity Bikini Bodies
Cate Blanchett…diet and fitness secrets.

Woman & Home
March 2005
3 Ways to Boost Your Metabolism
The exercise route .. personal training. The client went to see Kathryn Freeland to see if she could help her keep fit without having to visit the gym. “I have joined gyms in the past, but find it very hard to keep to a routine. Kathryn’s get fit tips: Pick an exercise you enjoy. Power walk the dog (or speed up your walking). Get of the bus one stop early. Take the stairs instead of an escalator. Exercise until you feel warm and a little breathless. Exercise with a friend. Keep it up, as soon as you start an exercise routine you will feel instantly better and will see results in a few weeks. Make sure that your exercise regime can fit into your lifestyle.

Harpers & Queen
February 2005
Fitness MOT
Spring interaction with our pick with the most inspiring kick starts …. Started by Kathryn Freeland in 1997, Absolute Fitness is now recognised as one of the best personal-training companies in London. Whatever for of exercise you are interested in (from yoga to kick-boxing) and whatever your eventual goals (from a svelte figure for your wedding to post-baby fitness), the team of qualified trainers and masseurs will be able to create a programme for you. From £57.50 an hour.

The Evening Standard
22nd February 2005
How To Get A Perfect Body
For the back: upright rowing works the muscles in the back and between the shoulder blades … The best diet tip: replace unhealthy snacks with fruit, nuts or seeds. This way you won’t deprive yourself of valuable nutrients. Healthy snacks will also balance out your blood sugar levels, so you will feel less hungry.

InStyle Magazine
February 2005
Rethink Your Exercise Routine
Muscle fitness is key in nurturing a fit and healthy body”, says Kathryn Freeland. The reward (of frequent weight sessions) is a stronger body that is less prone to injuries and a leaner look. “Weight training lowers body fat and rewards you with a more sculpted physique. Start with small weights and 8 reps, gradually increasing to 20 reps”.

Daily Mail
4th January 2005
50 Ways To A Healthier 2005
Always use the stairs instead of the escalators or lift. Climbing stairs is excellent cardiovascular exercise and will tone up your legs and thighs. Keep your tummy muscles pulled in and you will work out your abdominal muscles too.

InBrief Magazine
January 2005
New Year New You
Ski-ing. “You cannot spend most of the year sitting on your backside and then expect to ski for six hours a day with any competence and without any injury”. Kathryn Freeland recommends starting exercises 4-6 weeks before setting off to improve, endurance, technique, strength, reduce stiffness and lessen the chance of injury. Absolute Fitness offers mobile and flexible fitness services that can take place at home, in the office or at the local park, and include sessions of yoga, kick-boxing and pilates.

You Are What You Eat DVD
Out December 2004
Kathryn giving exercise tips to complement healthy eating

The Telegraph
December 2004
Don’t let the turkey get its revenge
Follow a few basic rules and can enjoy Christmas without suffering from indigestion….slumping in front of the television is not the best way to get your intestines working efficiently, even if you are watching an action packed James Bond film. Take a walk after Christmas lunch, get your digestion moving with some gentle activity. Even a stroll around the garden is better than nothing.

She Magazine
November 2004
I want my energy back
. ‘The most energising exercise for Sally will involve getting outdoors, as she spends most of her day inside working at her computer…Her improved CV fitness will also improve her general fitness levels, leaving her body able to combat harmful stress. Sally said she’d tried to run regularly in the past but found it hard – that’s partly because of the way she runs. She tends to land flat-footed, which jars her spine, and she hunches up her shoulders as she runs, resulting in a build up of tension. She should consciously try to land on her heel and roll through the toe with every step, while relaxing her shoulders. Putting your tongue on the roof of your mouth is one way to ease the tension as it’s impossible to tense the neck and shoulder muscles while you’re doing it.

Energy – boosting rating for Kathryn by Sally 9/10

London Magazine
October 2004
The ankle boot is a hot trend
‘Calves will have nowhere to hide. To improve muscle tone, Kathryn of Absolute Fitness suggests standing on one leg, rising onto your toes and then slowly lowering your heel back down to the ground’ PS Don’t forget to stretch out the calve

InStyle
September 2004
Air conditioning
In their quest to get fit many of the celebrities are leaving the gym behind..
The benefits of taking your exercise are enormous reveals Kathryn …First off exercise has as much to do with your head as your body. Research has shown that exercising outdoors produces more endorphins than working out indoors does, thus reducing your stress levels and making you feel happier. And once away from air conditioning your heart and lungs will use direct oxygen far more efficiently, so that your cardio vascular system will allow you to work harder and longer.

The Investor
Summer 2004
Working it out
As a personal trainer, Kathryn likes things to be in good shape. She heads up her own mobile exercise business, Absolute Fitness, which boasts a star-studded client list, including actresses Cate Blanchett and Samantha Morton garden guru Diarmuid Gavin and Jade. …..

New Idea
Summer 2004
Star watch – Kathryn and Jono were . ‘papped’
‘Lovable Australian Jono takes time out from his radio gig at Heart FM to work on a heart of a more personal kind’

OK! Magazine
August 2004
Kathryn and Nadia snapped working out – doing squats and boxing!

Channel 4’s Big Brother follow up
August 2004
Kathryn working out with Nadia

Handbag.com
August 2004
When’s the best time to exercise?
It depends…When your body temperature is at its highest, your muscles are warm and at less risk of injury – and you should grab the chance to work out. But according to Kathryn Freeland, MD of Absolute Fitness, the optimum time of day for exercise depends a lot on your lifestyle. 'If you rush around doing an active job, for example, then you'll warm up earlier in the day than if you sit in an office all day.' So everyone is different – just remember that any exercise, whether it's in the morning, afternoon or evening, is better than none at all

Tesco Magazine
July 2004

Zest Magazine
June 2004
Get Motivated - Swap running on the treadmill for running in the park
“The treadmill has its place, but for summer, I would always suggest taking your run outdoors,’ . says personal trainer Kathryn Freeland of Absolute Fitness. ‘Running on grass is 10% harder than running on a treadmill and it forces you to use more of your core strength, giving you a better abs workout. It’s also better at improving balance and co-ordination.”

New!
March 2004
Baby, Look at You Now! – Jade Goody
Most of us are familiar with Jade’s body – after all, she flaunted every inch of it on Big Brother. After leaving, however, she slimmed down for her fitness video … she’s now back at a svelte size ten….. On leaving the BB house, Jade employed personal trainer Kathryn Freeland who tried to sort out her bad eating habits. “She was on the road doing a log of PR and was just grabbing food from service stations ...

I got her to eat a balanced diet at sensible times”. ….. “We did a mixture of cardiovascular and strength training,” says Kathryn of Jade’s sessions with her. “She couldn’t run much as she wasn’t fit enough, so I got her to do 30 minutes of mixed jogging, walking and sprinting. She also wanted to tone up her arms, tum and thighs, so we did a mixture of bench presses, lunges, step-ups and sit-ups”.

The Guardian – Office Hours
March 22 2004
Lunchtime Lift
… Hiring a personal trainer is another possibility if you want to use your lunchtime to improve your fitness. Personal training might be too expensive on a one-to-one basis, but if you get a group of colleagues to share a trainer the cost should be reasonable. London-based Absolute Fitness will send out a trainer to provide an hour-long running session for groups of 5 to 15. Our run-for-fun clubs are very popular”, says managing director Kathryn Freeland. “One of our trainers will collect a group from their office, take them through a safe warm-up routine, shoe them the proper technique for running and then take them back to their office.”

FT Magazine
February 2004
Puritan Pleasure
... If you pass the area near Gabriel’s Wharf on a certain day of the week, you may see a motley group performing acts of physical exertion. In spite of appearances, this is not an amateur acrobatic outfit, it is none other than the Financial Times’ running class….. On arrival, Matt [Absolute Fitness trainer] opens his rucksack to produce that week’s instruments of torture, ranging from skipping ropes to weights and boxing gloves. These are laid out like forensic evidence along the gravely ground while Matt explains each task …. Everyone assumes their stations while Matt is stopwatchman. The troupe dutifully performs the circuit from start to finish, and then over and over again. To watch must be a fascinating study in grim facial contortions …. The session is rounded off with a longish run back to base, where we arrive reddened, frizzy-haired and hobbling, but in excellent spirits – and a newly oxygenated brain and tingling muscles more than compensate for a beetroot-faced afternoon.

You and Your Wedding
January-February 2004
You Better Shape Up
Q: It’s four months until my wedding and my stress levels are soaring as I’m desperate to get in shape. I joined an expensive gym, but don’t seem to be able to motivate myself. What can I do?

A: It sounds like you need a little one-to-one encouragement. Rather than spending a fortune on a gym you never use, treat yourself to a personal trainer who will be ale to work out a tailormade programme and offer motivation and support. London-based Absolute Fitness is one of the country’s leading mobile personal training companies and offers a pre-wedding intensive programme …… All sessions can take place in your home, office or local park, and your trainer will even come round with a massage table to give you a relaxing treatment in your own home – guaranteed to calm wedding nerves…..

You and Your Wedding is offering one reader the chance to shape up with Kathryn … Over three months she’ll whip you into shape (you should be able to lose half a stone in that time), give you nutritional advice and banish pre-wedding nerves. If you’d like to win and are prepared to put in three months’ hard work…

Red
December 2003
The Women who can Change your Life
Kathryn Freeland found Absolute Fitness in 1997, offering a professional fitness service with a fun atmosphere. As MD she runs the company, but still has time to train clients including Cate Blanchett and Claire Sweeney. These are her five essential fitness and nutrition tips- . “Exercise is a lifestyle choice, not just for Monday mornings; Any exercise counts; Do the exercise you enjoy; Vary the exercise you do; Fad diets don’t work”.

Evening Standard
November 2003
The Gurus’ anti-diet Christmas
‘Lifestyle experts offer their tips on how to get into shape in just five weeks. Kathryn Freeland says “Maintain a negative calorie balance. Eat 250 fewer calories every day and use up to 250 more than usual through exercise. This creates a weekly deficit of 3,500 calories, the equivalent of one pound of weight-loss per week … By eliminating a glass of wine and a chocolate bar a day (550 calories) and walking for an hour a day (360 calories), you’re well on your way to shimmying into that dress.”

Fabric
November 2003
For Body and Soul
If just thinking about going to the gym wears you out, then enlist the services of a personal trainer to coax your inner sylph out of hiding …. Absolute Fitness is one of London’s most established personal training facilities. Its founder, Kathryn Freeland, regularly appears in magazines and is famous for making exercise fund, even for the most reluctant candidates.

Celebrity Style Secrets by Jaqui Ripley
Out November 2003
An Insiders guide to looking A-list
Kathryn quoted several times throughout the book

The People
October 2003
The Great Celebrity Shape-Up
‘It’s hard being a celebrity… so we hired the famous faces a personal trainer. Bryan McFadden – Kathryn Freeland says. “Stop eating those takeaways and fry-ups. He needs to live a bit, but could decide just to drink at the weekend, not every day. Rik Waller – Kathryn Freeland says. “On Celebrity Fit Club, we saw that Rik eats a lot of junk food, so it’s no surprise that high-fat foods have made him overweight. His prospects of losing weight are great if he sticks to a proper programme”….

Daily Telegraph
October 2003
10 Ways to Banish the Blues
‘Even if the weather is poor, try to take some daily outdoor exercise. “Once you get going, it is a fantastic feeling” promises Kathryn Freeland of Absolute Fitness. “Wrap up in lots of layers, then strip off and put them round your waist as you warm up. If you are stuck in an office, walk round the block at lunchtime.”

Daily Mirror
October 2003
What’s up Doc?
. ‘Q. I took up running two months ago with the hope of doing a marathon, but I’ve had to stop training as my knees are painful. Will I ever be able to run long distances?
Kathryn Freeland, managing director of personal training company Absolute Fitness says. “The knee is a complicated structure that has a huge role to play in supporting the body. There are many reasons for sore knees – incorrect or over worn shoes, a poor running technique, too much too soon, hard surfaces, running down hill or being overweight….’

The People
September 2003
Secrets of the Forever Young Celebs.
‘What makes some celebrities age quickly, while others still look fit at fifty? We asked our experts how the stars stayed looking young, and why some needs help? Make your health and fitness regime part of your life, and make it fun. When you forget you’re dieting, because your eating habits have changed, is when you really reap the benefits. “Eat when you feel hungry, find an exercise you like and enjoy and keep on smiling. You’ll look and feel years younger if you’re having fun,” says Kathryn.’

Wag
August 2003
Just Walking the Dog
‘We enlisted the help of Kathryn Freeland, personal trainer to the stars, to look at ways of enhancing our health on dog walks.’ … ‘Kathryn is also a dog lover, and firmly believes that dog owners take more exercise than non-dog owners. She says, “Having a dog is a brilliant form of exercise, as you’re committed to walking your dog. It’s at least 30 minutes of free, regular exercise!”….

Health Club Management
August 2003
News in Brief
. ‘More companies set to become official corporate supporters of REPs include…Absolute Fitness.’

The People
August 2003
Summer’s Biggest Star Slimmers
‘Meet the stars who have hit the scales to lose weight and look good this summer – and find out how you can do exactly the same – Jade Goody, 2 ½ stone; Emily Symons, 1 stone.’

Your and Your Wedding
July-August 2003
Shape Up
. ‘…We’ve also enlisted the help of Kathryn Freeland, who runs London-based mobile personal training company Absolute Fitness and has worked with celebrities including Claire Sweeney and Cate Blanchett. Once you’ve decided which dress will suit you, you need to work on particular parts of your body. Over the page Kathryn’s devised six sets of easy exercises, each one specifically tailored to each dress style …’ For a realistic and effective pre wedding programme contact Kathryn on 020 7834 0000.

The People
July 2003
Shape-Up Special
‘Even on her holidays, Britney Spears, 21, likes to work out those inner thigh muscles with a series of leg lifts. According to Kathryn Freeland, founder and trainer at Absolute Fitness, you can keep your legs in tip-top shape, too.’ Ask your trainer to show you the exercise recommended by Kathryn in this article.

Red Body
July 2003
Celebrity Secrets
Liz Hurley – the post-partum phenomenon explained. ‘Kathryn Freeland from Absolute Fitness says “compound exercises” – ones that work several muscles at once and speed up your heart rate – are the ‘minimum time, maximum effect’ way to re-contour.’

Daily Mirror
June 2003
What’s up Doc?
'Q. Are celebrities born lucky or can I realistically achieve that super-toned look?
A. Kathryn Freeland, MD of personal training company Absolute Fitness, says: Although some people are just born lucky, most people – even Celebs – have to work at it. Those I have worked with including Cate Blanchett, Jade Goody and Jono Coleman, have all trained hard and regularly. They realise the advantages of a personal trainer: motivation, training safely to avoid injury, training at your optimum level, introducing variety so your body is continually challenged and because it is more fun …’ For a complete guide to getting the perfect celebrity body contact Kathryn on 020 7834 0000.

Spirit & Destiny
June 2003
Body Makeover
. ‘Kate’s doing an awful lot of exercise .. walks the dog, .. toning classes, ..Pilates … But despite this, Kate was concerned that she wasn’t as toned as she should be. She wanted her tummy and arms toned up and although she’s doing lots of exercise she’s not doing the right type’…‘I suggested she do different sets of exercises to make sure all her tummy muscles get worked. I gave her a programme of free weights too, which should sort out her arms, as she wasn’t happy with the tone’ . … ‘Taking new classes such as cardio body pump will stop her getting bored.’ Kate’s verdict. ‘Kathryn’s exercise advice was really useful.’

Elle
June 2003
Five ways to burn off...
one serving (100g) of Ben & Jerry’s Chocolate Chip Cookie Dough Ice Cream (230 calories).
Jog for 20 minutes
Power walk for 30 minutes
Have full on sex for 25 minutes
Walk up an escalator 46 times (but only if you’re v sad)
Shop for 2 hours. We like!

Daily Mirror - M Health
June 2003
‘What’s Up Doc?’
Q. I have changed my diet to include lots of fruit and fresh juice but haven’t lost any weight. What am I doing wrong?A. Kathryn Freeland Managing Director of personal training company Absolute Fitness: Many people forget that although fruit and juices are very good for you and full of nutrients, they also have calories. For example an average apple has 60kcal, orange 50kcal and a banana 70kcal; pure unsweetened orange or apple juice per 250ml glass has 117kcal. So if you have just added fruit and juice into your diet rather than using it to substitute, say, chocolate, biscuits or crisps, you will actually be having more calories than before and thus put on weight! Always remember that most food and drink, except water, contains calories. If you are an average size woman and trying to lose weight, you should be aiming to eat on average about 1500kcal per day, which, if you are having a couple of large glasses of fruit juice a day, at 500kcal, doesn’t leave much room for food! Try drinking your juice mixed half and half with water to save calories.

Evening Standard
June 2003
‘Travel’
Just weeks to go before the summer hols, and the chances of peeling off to reveal a heavenly body look bleaker by the minute. Panic? No, says mobile personal training company Absolute Fitness: tone up and lose weight with a programme of outdoor exercises such as lunges, tricep triangles and wide press ups. Its four week Get Fit For… package of twenty 1hour sessions of one to one training usually costs £1057.50 but …

The People Magazine
June 2003
‘I’m a celebrity…so get me out of this state’
Even stars have their sticking points when it comes to exercise. Here, personal trainer Kathryn Freeland reveals her clients’ problem areas and her personal solutions. The results will encourage you all Claire Sweeney – Post Chicago wobble
Jade Goody – Big Brother bulge
Dan Rymer – Bad knees
Claudia Winkelman – Fitness phobic
Samantha Morton – Weak tummy muscles.

Mail on Sunday
April 2003
'Why bottoms are big this year'
'It can take just a matter of weeks to tone your bottom', says Kathryn Freeland. 'You don't need to go the gym or exercise class', she explains. 'There are plenty of movements you can incorporate into your daily activities that tone your bottom. The more you do, the faster you'll see results.But be patient if you have a bigger bottom - a small one will show tone quicker because there's less of it.' Ask your trainer for the 6 exercises Kathryn gave the readers.

Daily Telegraph
April 2003
'How to take care of yourself in the garden'
If you thought gardening was a gentle, low-risk leisure activity, think again. According to a recent report, injuries caused by trimming hedges and digging flowerbeds have increased by 50 percent in five years. Before you start mowing, personal trainer Kathryn Freeland of Absolute Fitness suggests the following exercises...' Ask your trainer for the 5 mobilising exercises that are perfect for gardening.

Elle
April 2003
'Get the ball rolling'
You may have seen a Swiss ball in the gym - it's brilliant for strengthening your core muscles (abs, pelvic floor and
back).
Exercise 1 - Squats. Stand with your back towards the wall, with the ball behind your lower back. Roll the ball down the wall until your legs are bent at right angles. Straighten your legs then roll back up.
Exercise 2 -Sit-ups. Sit on the ball, lie back until the ball cushions your lower back, then gently sit up, keeping your stomach tight.
Exercise 3. Press-ups. Lie with your tummy on the ball. Roll forward until your feet are off the ground. Place your hands shoulder-width apart on the ground, then lower your nose to the floor.

Spirit & Destiny
April 2003
'Body Makeover'
'When Nerinder came to see me she admitted she wasn't doing any exercise at all. A year ago, she was going to the gym and doing aerobic classes four times a week and was loving it. But she gave up work and with it all exercise. She admits she's become a couch potato and watches television all day. Nerinder said she wanted to feel as positive and energised as she used to, as well as losing that stone she's put on in the last year. I advised her to pick up a brochure on exercise classes that day and book one the following day. That way she'd commit herself. Once she's started, I'm certain she'll want to keep going. She just needs to get back into the habit of regular exercise.'

Spirit & Destiny
March 2003
'Body Makeover'
'On the face of it, it looks as though Shelley is doing quite a bit of exercise. But she doesn't do any of these things regularly... She'd like to get rid of a stone or so and to do that she needs to do more cardiovascular exercise. That way she should lose weight steadily. We talked about the sort of exercise Shelley liked to do and settled on four sessions a week. The variety of her new exercise regime should keep Shelley's interest up and she should soon see results on the weight loss front, as well as an improvement in her overall fitness levels.'

Daily Express
February 2003
Change Made Me Fit for Life
‘Linda Watson, one of our personal trainers, walked out of an unrewarding career in banking to pursue her dream of becoming a fitness trainer. After a three month intensive training course she became a qualified trainer, specialising in sports massage therapy. Linda now has a healthier and happier lifestyle doing a job she loves.’

Sunday Express
February 2003
'Activity Breaks...And Before You Go'
Whether you are planning to lie around on a beach-bed all week or be bold enough to go white water rafting through the mountains, it is a good idea to get fitter before you travel - you'll simply enjoy it more. If you really do not possess the willpower, then throw money at the problem and try Absolute Fitness. The company has designed a 'Get Fit For...' programme which is tailored to suit your holiday requirements. Your personal trainer visits you at home or the office, brings all the equipment - from weights to boxing gloves and pads (depending on the programme) - and four weeks later you will be ready for action. The four week course costs £900 (+ vat) and an Online Trainer programme is available on the website.

The London Magazine
January 2003
'Run For It'Personal training company Absolute Fitness has recently launched Run For Fun Clubs which are designed for groups of up to 10 people and supervised by a personal trainer who will come and collect your group from the office or other appointed place. 'Running taps into the trend for exercising outdoors,' says Kathryn Freeland of Absolute Fitness. 'Doing it in a group is a more social, motivating and fun way to exercise.'
However, if you're going to start running, it's absolutely crucial to get the technique right. A few sessions with Kathryn illustrated exactly what I was doing wrong and radically transformed my running technique. The first thing Kathryn taught me was not to begin by stretching. Runners often have tight quads and hamstrings, and stretching cold muscles is a good way to injure them. Once you're actually running, Kathryn has a list of mental checks to ensure that you are adopting the correct footfall. She also has slightly more unusual tips, one of which is sticking your tongue on the roof of your mouth to prevent shoulders and jaw tensing up. 'The effort of holding your tongue makes it impossible to clench your jaw,' says Kathryn.

Spirit & Destiny
January 2003
'Body Makeover'
Emma's goal is to lose a little weight and tone up. With two young children she finds it hard to fit in much exercise. She used to run... after talking about the benefits of running, she's going to take it up again along with five sets of specific toning exercises. She's been finding doing sit-ups has bulked her lower tummy, which is very common. A lot of people have the wrong technique - they don't hold their tummies in during the exercise and don't stretch afterwards. Or they just do crunches, which don't exercise all the muscles. Emma's also worried about her calves being too bulky. Running should be enough to get them toned, but it's important to do lots of stretching afterwards.

The Oldie
November 2002
The Body Beautiful
‘Middle-aged mother-of-three confesses to steamy twice-a-week sessions with hunky muscle-man .. ‘ aka Matt Young, a trainer at Absolute Fitness. ‘I can explain all’, insists the columnist, who goes on to enthuse about the benefits of Matt’s personal training.

The Guardian
November 9th 2002
'Lazy Boy - Ian Belcher'
'Try as I might, I can't find fitness fun. It might give me energy and a washboard stomach (it hasn't, but it might), but Pringles and TV inspire more passion than sweat and strain. Step, or rather leap forward, Kathryn Freeland of Absolute fitness. The personal trainer who took me running on the end of an elastic dog lead is on a one-woman mission to make exercise more enjoyable. Her latest project is the human equestrian circuit. I'm a guinea pig for her horse workout; a feat surely worthy of an Attenborough documentary... It's tiring healthy lunacy, and concentrating on my stride makes me forget any exhaustion. Kathryn appears genuinely inspired. She's developing an animal theme: hamster training, involving tunnel crawling and giant wheels; and, more worryingly, a doggy assault course. I don't even want to think about it.'

Daily Express
October 2002
'Well-trained instructors in today's booming fitness industry are reaping great rewards.'
Kathryn... says 'The qualifications range unbelievably. You can have someone who has done a four year sports science degree or someone who has done a weekend gym course. We check our trainers' CVs to see if they've done courses with well-known establishments, such as Premier and YMCA, and see how long the course was, what it involved and how much experience they've had. A lot of our trainers have done sports science degrees as well as a personal trainer's course. There's a huge difference between a personal trainer and a gym instructor she stresses.

The Guardian
November 2002
Lazy Boy - Human Equestrianism
‘Try as I might, I can’t find fitness fun. It might give me energy and a washboard stomach (it hasn’t, but it might), but Pringles and TV inspire more passion that sweat and strain. Step, or rather leap forward Kathryn Freeland, of Absolute Fitness. The personal trainer who took me running n the end of an elastic dog lead is on a one-woman mission to make exercise more enjoyable. Her latest project is the human equestrian circuit…’

You and Your Wedding
November/December Issue
Ask the Experts
‘Q. It’s four months until my wedding and my stress levels are beginning to sour as I am desperate to get into shape. I have joined expensive gym, but don’t seem to be able to motivate myself. What can I do?
A. … Treat yourself to a personal trainer who will be able to work out a tailor-made programme and offer motivation and support. Absolute Fitness is one of the UK’s leading mobile personal training companies and offers a pre-wedding intensive programme… The Absolute Fitness team are extremely friendly and flexible to your needs. All sessions can take place in your home, office or the local park and they will even come round with a massage table to five you a relaxing treatment in your own home.’

Spirit and Destiny
October 2002
Kathryn Freeland is the resident monthly personal trainer for the Mind, Body and Spirit section of Spirit and Destiny magazine.

The Guardian
October 2002
Lazy Boy on a piece of elastic
Ian Belcher tries out the Vario Resistance Trainer. ‘I strap myself into a large belt that is attached to a triangular handle by around 10 years of elastic rope. While Kathryn Freeland of Absolute Fitness holds on, I exercise at her command.’ ….

Men's Health
September 2002
Marathon Men
Lee Warburton and Dan Rymer of Casualty on a mission to run the Midnight Sun Marathon in Tromso Norway. Kathryn gives 7 pages of advice to get them into shape. “Whether it’s running a marathon or simply wanting to lose some body fat, everyone is different and will have different training needs,” says Kathryn, found of London’s number one personal training service, Absolute Fitness.’ …

The Guardian
September 2002
Lazy Boy in Kangoo Boots
Kathryn takes Ian Belcher to the park to demonstrate the benefits of his . ‘spage-age exercise shoes’, Kangoo Jumps.

Daily Star
August 2002
Follow Jono and see the real me
’.. to cut a long story short, for the past two days I’ve been trailed by an Aussie film crew intent on capturing my every waking moment. They come to work with me at the radio station. They follow me when I go for a power walk with Kathryn Freeland, my personal trainer.’…

The Sun
August 2002
Cellulite Busters
’Fight cellulite with these exercised devised by Absolute Fitness trainer, Kathryn Freeland. Do them three or four times a week.’ Ask your trainer for the exercises to help combat cellulite

NW Magazine
August 2002
Jono's Journal
Jono comments on life during his inclusion on the ITV show Celebrity Fit Club. … ‘Yes, I’ve signed up with a top showbiz trainer (well, if it’s good enough for Demi Moore, Tom Cruise and Venessa Feltz, it’s good enough for me). I remembered talking to Claire Sweeney on GMTV about her trainer Kathryn Freeland of Absolute Fitness who helped her get her butt tight and other parts pert, so before you can say banoffee pie and a double espresso on the side, I was being power walked around Regent’s Park, Primrose Hill, Hampstead Heath and other leafy places in north London.’

Arena
July 2002
Healthy Competition
Group exercise – ‘Getting fit costs, and hiring a personal fitness trainer can cost plenty, but the individual attention, motivation and power to punish laziness with shame that a trainer brings undoubtedly works. But to cut the outlay and increase the enjoyment, the latest fitness option is to club together with a couple of friends and get a shred whip-cracker. According to Kathryn Freeland of Absolute Fitness, . “3-group” personal training is particularly good for men with similar aims.’

S Magazine
July 2002
Toned on time
‘When Samantha Morton read the script for her role in Minority Report opposite Tom Cruise, she discovered she would be wearing a leather catsuit. That’s when she decised that, although she was in good shape, she might need some extra help. The person she turned to was Kathryn Freeland, founder of personal training company Absolute Fitness…’

The Sun
July 2002
Better sex in four weeks ‘Kathryn Freeland has designed five exercised for men and women that will keep you fit and liven up your sex life. She says “These exercises – followed by a sexy massage then a passionate romp – are the perfect routine for staying in shape. Follow them and you will soon notice a big difference between the sheets”.

London Magazine
July 2002
How to be a Model Mother...
The fast track to getting your body back in shape after pregnancy
Kathryn recommends expectant mums should do exercise they were doing before but halve it. 'If you ran for half an hour run for 15mins and listen to your body.'

S Magazine
July 2002
Profile on Kathryn Freeland

The London Magazine
May 2002
'Rise and Shine
Why smart Londoner's are waking up to the physical and mental benefits of early morning exercise.'
It's fine to have a cup or tea or coffee and you should not exercise on an empty stomach. Personal trainer Kathryn Freeland from Absolute Fitness recommends that you eat a banana 30 minutes before exercise and make sure that you are well hydrated...Exercise first thing means that you start the day with a massive sense of achievement.

Daily Express
4th May 2002
'Body Beautiful - Fast'
If you need that all-important head-turning beach-bod, there's still enough time to blitz yourself. Personal trainers from Absolute Fitness in London guarantee significant results in two months. They come to you, at home or in the office, concentrating on your problem bits as well as overall fitness. There is no lettuce-leaf diet and they don't condemn your glass of wine! An exclusive Express Ultimate Beach Body package...

Red Magazine
May 2002
'Is it time you had a Fitness Makeover?'
'I think what I need is a couple of sessions with a personal trainer like Kathryn Freeland. She gave three women (Jeanette, Anna and Lucinda )stuck in an exercise rut (throught lack of time or motivation) a fitness and nutrition assessment then divised individual programmes that took into account their different lifestyles. After the first week they had more energy and felt less stressed - and by the end of the month they began to see a change in their bodies.' - Trish Halpin Editor of Red Magazine. Kathryn Freeland says: 'Personal trainers aren't just about fitness and training - we also offer advice on nutrition, how to manage stress, giving up smoking, and posture. Before a treatment begins, I do a verbal assessment to find out a clients's current fitness levels, health and exercise history, nutrition and goals, so that I know what kind of routine will be suitable. It's great to work out in the comfort of your own home, at your convenience. It's also much easier to feel motivated when our're encouraged by a trainer who varies the routine.

Metro
12th April 2002
'Sun, sea, ... and sweat'
Claudia Winkelman aims to banish those one-piece blues and get into shape with a personal trainer. 'I enlisted the help of Absolute fitness,a company that has a new take on personal training. It offers all sorts of different fitness schemes, always comes to your house and, apparently, never lets you off the hook. There's a Four Weeks To The Beach programme that promises, by the time you get your zebra print bikini out, your stomach will be flat, your thighs will be toned and your bat wings will stop flapping every time you wave for a pina coloda. They sound friendly on the phone. They tell me that they're training Samantha Morton for her role in the new Tom Cruise movie - I explain that I hate exercise and that sweating makes me cry.'

Sunday Express
3rd March 2002
'For Mother's Day, forget flowers and go for something different'
A personal trainer could come to the rescue for mums too busy to get to the gym. Absolute Fitness will send a qualified trainer to the house, office or park and put them through their paces.

The Independant
20th February 2002
' Keep your body clock fully wound'
There is one side effect that even the most seasoned business traveller seldom escapes. Jet lag.... Exercise is key when trying to ward off exhaustion and adjust to the new time zone...book yourself in for a personal training session with Absolute Fitness, a mobile personal training unit whose staff offer training sessions, yoga, t'ai chi, kick boxing or pilates in the comfort of your room or a nearby green space.

Glamour
January 2002
60% of woman who start exercising in January give up by June...
Have a plan of attack. Kathryn Freeland... suggests don't go home first... once you are through the front door, the temptation to pour a glass of wine and relax in front of the television will be too strong. Book in advance reserve a block of sessions with a personal trainer so you have a fixed appointment to stick to each week.'

WHS Fit and Healthy - Issue Two
'Exercise is one of the best things to do to make you feel great. If you are not trying it ask yourself why, says Kathryn Freeland, Managing Director of personal training company Absolute Fitness. It may be that you are too busy to work out for three hours a week, but you can build activity into your lifestyle...walk or cycle to work, take the stairs, get off the bus a stop earlier.' If you don't enjoy what you are doing, think about what might suit you better. Find an exercise to match your personality. Ask yourself if you like team sports, being in the gym, exercising with a friend or on your own.

Zest Magazine
February 2002
'Flabby Arms? Stubborn Saddlebags?'
Kathryn Freeland, director of Absolute Fitness says 'We tend to develop muscle weak spots because of the way we live. There are muscles that we use more on a day-to-day basis than others so they're naturally stronger. But poor posture and lack of exercise can exaggerate these imbalances until they become problem areas.'

Sunday Business Magazine
2nd December 2001
‘Get Fit For…Ski with Absolute Fitness’
What is it? It’s four weeks of intensive fitness training so that when you finally make it to Klosters you’re not likely to put your back out or twang your knee on the first day. The bonus is that the 20 one-hour sessions are enjoyed in a stress, not to mention gym-free zone, chez vous. Fitness can be yours without moving from the sitting room, the hall or, for more adventurous types the park………
Any Drawbacks? Only the morning surprise that goes something like ‘the witch – I can’t move my arms.’ Otherwise, it is nothing but a pleasure having a personal trainer coming to your home and putting you through your paces. However, do be prepared to act like an integrated member of the community for the first session only – then, with familiarity, become a whinging, whining, swearing, flabby fool at the second!

The Independent on Sunday
2nd December 2001
‘Gift Guide’
Help someone work off their Christmas pudding. Absolute Fitness will send a personal trainer to your friend’s home in a smart car. Independent on Sunday readers qualify for an offer: buy 10 hour-long sessions and get a free massage – for yourself, of course.

Women’s Health
December 2001
‘He’ll love you for it’
‘Tis the season of generosity, so why not selflessly offer to get your other half in shape by buying him his very own personal trainer for Christmas? Well 10 sessions with one at least.’ Absolute Fitness provides its customers with advice on issues from stress management to healing hangovers.

Sunday Business Magazine
11th November 2001
‘Book Me A…mobile personal trainer’
You want to squeeze into your little black dress for the office party but there is no time for the gym. Luckily, Absolute Fitness trainers are on hand, darting around the capital in a fleet of branded Smart cars to bring you a workout at home, in the office or even the park. All equipment is carried by the trainers so you don’t need gym membership.

Teletext Holidays
1st November 2001
‘Head for the piste and no ‘wimping out’
Kathryn Freeland says ‘skiing is a tough sport and being unprepared can lead to injuries. So many people go skiing without getting fitter first. A week of hardcore skiing after months of virtual inertia is not wise, it can be dangerous,’ says Kathryn. Unaccustomed strain on the knees, quadriceps and heart can quickly tire unfit skiers, and lead to frequent tumbles. ‘With more confidence and strength through exercise, you’re less likely to fall and injure yourself’.

The Daily Telegraph
9th November 2001
‘New life for men’s hearts’
Laziness and a bad diet cause thousands of needless deaths from coronary heart disease…some exercise and diet tips for the weaker sex….

Red magazine
September 2001
‘If you don’t have kids yet, this is what to expect’ ……………………!

SW Magazine
September 2001
‘Bringing you the gain’
If the mountain won’t go to Mohammed, then Mohammed must go to the mountain-this is the company philosophy of Absolute Fitness who provide a radically different way to keeping fit. Absolute Fitness provides fully qualified and experienced trainers who bring their expertise and equipment to your door-whether it is your work place or home-at a time convenient to you. Schedules include yoga, kickboxing, sports therapy, pre and postnatal programmes and nutrition…there is everything you need for a complete lifestyle programme.

Belgravia magazine
August 2001
‘Absolute Fitness means a life on the run’
Absolute Fitness…has devised a running route through the area to take the boredom out of jogging. Kathryn…has included some of the prettiest roads and squares in Belgravia in the route, as well as suggesting stopping points at which to practise exercises and stretches…Some of Freeland’s clients live in Belgravia and take advantage of her personal ‘one stop shop’ home visits for personal fitness training or massages.

The Daily Telegraph
27th August 2001
‘Stay young-what ever your age’
Kathryn Freeland’s personal training company deals with clients aged from 17 to70. She underlines the importance of tailoring exercise to fit the person. Everyone is unique, but there are certain things you can expect at different stages of life. It makes a huge difference if you design you workout with your age and way of life in mind.

Red Magazine.com
August 2001 & ongoing
‘Ask the expert’

Beme.com
14th August 2001
‘Fitness for lazy sods’
Blitz those batwings, prune that pear shape and learn how to kick ass with Beme’s personal trainer Kathryn Freeland

Marie Claire Health & Beauty
July 2001
‘Weight training is the quickest way to get your body in shape for the beach’
Start strength training today and, according to Kathryn…you can expect to look and feel better after only one week. Your posture will improve, you’ll look taller, thinner, more toned and not surprisingly, you will also feel more confident.

Mumsnet.com
2 July 2001
‘I’m mortified about how I look in a bikini. Is there any hope?’
Finding a specialized pre & post-natal fitness class in your area isn’t always easy. If you do have trouble, try contacting the very able Absolute Fitness Ltd. Established in 1997, Absolute Fitness is recognised as the foremost personal training company in London with a network of fully qualified and experienced mobile trainers. Its team offer a fun and individual approach with specialists in pre and postnatal sessions. The fact a trainer comes to you means baby (and all his associated paraphernalia stays right with you and you don’t have to share the sight of your un-toned thighs with anyone you don’t want to!

The Daily Telegraph
22nd June 2001
‘No more tummy trouble’
Is there time for tummy repair? According to Kathryn, the first thing to think about is posture. Many of us spend our day in a sedentary position; this can lead to lower back problems and slackens the waistline. Sitting up straight with your body well aligned helps work the muscles of the stomach and back. Simple exercises targeting the abdominals (core) muscles should be done for about 15 minutes per day. Don’t expect to achieve miracles. Results will vary according to your age, weight and genes. Older women may find it difficult to lose potbellies especially in the run up to menopause. Fat starts to be deposited around the waist where it collects beneath loose skin to form rolls of flab. Most women can achieve great results with a combination of diet and exercise alone.

The Daily Telegraph
4 June 2001
‘It’s never too late to take a firm line when those upper arms begin to sag’
For most women over 30, wobbly arms are a way of life. Fortunately it is never too late to start making improvements. Slow and sustained weight loss combined with special exercises that target the shoulders and arm muscles are the key….

The Daily Telegraph
1 June 2001
‘Shape up for miniskirt season’
The most effective way to improve the shape of your legs is exercise combined with a healthy eating regime, according to personal fitness instructor Kathryn Freeland. “In six weeks, you can make quite a difference if you are committed” says Kathryn who founded London-based training company Absolute Fitness in 1997. Kathryn warns against crash dieting. “You have to bear in mind age and weight, but the maximum you should be losing is two pounds a week. Be sensible, eat little and often. It is not about starving yourself”

The London Magazine
May 2001
‘Great Giveaways’
Absolute Fitness is London’s leading mobile personal fitness training company and brings a holistic range of personalised fitness and lifestyle programmes to your door at a time convenient to you. The company has a very realistic philosophy on fitness so success rates are high. And with the addition of alternative treatments there is everything you need for a complete lifestyle programme.

Beme.com
24 May 2001
‘Bikini-fit and looking fab!’
OK, so you can’t afford – or don’t have time – to join a gym. It doesn’t matter. All you need for ultimate bikini confidence is, well, you. Oh, and a print out of our personal trainer Kathryn Freeland’s exercise plan, of course. Our wonderful personal trainer has devised a whole series of toning exercises that are guaranteed to whip those wobbly bits into shape

5 text.co.uk
17th May 2001
‘Get bikini beautiful with a personal fitness plan’
Desperate to get fit for your holiday? Absolute Fitness has the answer. Their ‘Get fit for…’ package can help you get towards the level of fitness you require in just four weeks. Whether you want to get toned for the beach or fit enough to run the Chicago Marathon (obviously you need to be some way towards this one already!), you can rely on their intensive programme to kick-start you into shape.

Evening Standard
9 May 2001
‘Get a body for the beach’
A beach perfect body in two months? Somehow we don’t think so… but we’re prepared to jettison booze and put the Ultimate Beach Body programme from Absolute Fitness to the test. The personal training programme of 20 one-hour sessions (a combination of simple exercises such as lunges, tricep triangles and wide press-ups) is taken over eight weeks (though results on a healthy body should be evident after just four, they say)

Beme.com
4 May 2001
‘All about Kathryn Freeland’
Beme’s personal trainer Kathryn Freeland chucked in a high-powered job with Citibank to start up Absolute Fitness, now recognised as one of the leading mobile personal training companies in London. She has helped loads of people feel fit and fabulous, and is currently planning to expand Absolute Fitness in London and then Nationwide. ‘Sit-up (and beg) for a flat tum’ Q-However many sit-ups I do I don’t seem to be able to get rid of my spare tyre. Are there any other exercises I can do to flatten my tummy? Help! A-…If you are doing lots of sit-up repetitions but seeing no results, it may be that you are doing it wrong…or that there may be too much spare tyre to start with…or you are not stretching properly after the exercises.

Eastern Daily Press, The Northern Echo
17th March 2001, 17th April 2001
‘Big bottom? Just put it all behind you…’
Kathryn… has plenty of experience of helping clients get their bottom in shape. She has come up with a series of exercises that are easy to follow at home. She suggests that when sitting at a desk at work rather than being sluggish you should squeeze your bottom and hold it for 15 seconds before relaxing. Repeat as often as you can. She also recommends that when walking, take long strides and squeeze your bottom at the same time-although to be honest, you may well get some odd looks if you make it too obvious!

Metro
12th February 2001
‘Don’t you move a muscle’
It’s February. The weather is grim, the daylight is short and for two thirds of new gym members those firm fitness resolutions have turned to flab…can’t bear to go the gym? Let it come to you. Absolute Fitness is a lifestyle service that will deliver, aerobics, Pilates, yoga, tai chi, kickboxing or massage.

Hinkley Herald, Southend Evening Echo Worcester Evening News
31st January, 5th February, 21st April
DVT-‘Limber up for long haul flights’
Kathryn…urges airline passengers to increase their mobility during the flight. The most important thing is to get your bottom off the chair and walk around so the blood will come up the body from the legs instead of staying in one place.

Middlesborough Gazette, Western Morning News, Worcestshire News, The Universe
10th January 2001, 12th January 2001, 17th January 2001, 21st January
‘Snow need to wait till summer, if you…’
Kathryn…has plenty of experience in helping people prepare for the slopes. Whether going away for a week or a long weekend, you are going to be doing at least 3-5 hours of exercise a day. It is important to build up strength and stamina…the main muscles you will be using are those on the front of the thighs and stabilising muscles in the tummy, waist and lower back, so you can hold the body in the right position when skiing.

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